The best solution for small businesses serving a local market catchment area is a BTL marketing campaign. The BTL marketing strategy entails providing free product samples to people in local towns and cities through direct contact. TTL is a relatively new term that refers to a more integrated marketing approach that combines both widespread and direct approaches rather than the traditional ATL/BTL separation.Ībove-the-line marketing aims to increase brand awareness, allowing the product or service to reach a wider audience.
When Proctor and Gamble paid advertising firms separately (at different rates) for their suppliers who dealt with more direct promotional effects, the terms ATL and BTL were coined. The abbreviations ATL, BTL, and TTL stand for
ATL, BTL, and TTL are terms that are frequently used in marketing these days.
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